Creative | Art Director

About

b. 1986, HK.

 

An award-winning art director based in São Paulo with a curious backstory.

When I finished high school, a thought popped into my head: what the heck do I wanna do with my life?

Back then, the only thing I was into was hitting the streets with a backpack full of spray cans. For me, having a blast meant hanging out with my buddies from the neighborhood, wandering around town, and leaving our "mark" on the walls.

That got me thinking about one word that became crucial to my decision: idea. See, in my crew, we could only paint something if it had an idea behind it, some context. Since working with ideas was the freaking coolest thing ever, I wanted to find a gig that would actually pay me for coming up with ideas.

That's when I found out about advertising agencies. The challenge was figuring out how the heck I could break into that scene. The problem was, my only work experience was as an office assistant at some electronics company, and agencies sure as heck don't pay people to draw whatever they please on walls.

I needed experience in the field, so I scored a job as an office assistant at an agency, just to get closer to where I wanted to be, at least physically. The plan was solid, and little by little, I started dabbling in creativity, seeing firsthand how things went down until I finally got the chance to kickstart my career as an art director.

Since then, it's been 14 years of working with awesome folks at major agencies, creating stuff for big-shot national and international clients like Vivo, Heinz, Honda, Mercedes-Benz, Renault, P&G, Mizuno, Bradesco Bank, Santander, and a bunch of others.

Over this time, my work has been recognized at kickass national and international festivals, like Cannes Lions, Effie Awards, Wave Festival, El Ojo Iberoamerica, and the Brazilian Creative Club, among others.

Oh, and by the way, I've got three daughters, and together we've got this little band that rocks out every Saturday night at our crib.

I'm all about technology, urban art, design, music, fashion, architecture, and studying how the heck it all mixes together through social behavior.

Hope you dug this story, and if you wanna hear more, shoot me a message. Catch ya later!

Details:

guilhermemartinsme@gmail.com

Phone: +55 11 9 8668 36 88

 

Currently:

  • AfricaDDB ………………. May 2022

Past: 

  • Publicis Brazil …………. Oct 2019 . May 2022

  • MoMA SP .……………….. Feb 2014 . Sep 2019

  • Publicis Brazil …………. Oct 2012 . Feb 2014

  • BBH Brazil ……………….. Jun 2010 . Oct 2012

  • Talent Marcel ………….. Aug 2009 . Jun 2010

Awards & Recognitions:

2023 | Cannes Lions • Silver

2023 | Cannes Lions • Bronze

2023 | Cannes Lions • Bronze

2018 | Cannes Lions • Bronze

+++ | Cannes Lions • 4x Shorlisted


2024 | One show • 2x Bronze


2023 | Brazilian Creative Club • Gold

2023 | Brazilian Creative Club • Gold

2023 | Brazilian Creative Club • Silver

2016 | Brazilian Creative Club • Silver

2023 | Brazilian Creative Club • Bronze

+++ | Brazilian Creative Club • 3x in Book


2023 | El Ojo de Iberoamerica • 6x Gold

2023 | El Ojo de Iberoamerica • 2x Silver

2023 | El Ojo de Iberoamerica • 6x Bronze

+++ | El Ojo de Iberoamerica • 14x Shorlisted

2018 | Effie Awards • Gold

2014 | Wave Festival • Silver

8x Best Ads on Tv • Best of the week