In a co-production with Discovery Network, we revealed for the first time what was behind the astonishing images of the Channel. By exhibiting a QR code during our completely unbranded content, we invited their audience to check on the second screen the behind-the-scenes of that exact show being watched, where they discovered how the channel photographers get to those incredible and hard-to-reach locations: with Honda Africa Twin.
The four-episode documentary was a co-production shot at the Brazilian Pantanal and got into the network schedule. While on TV, the audience watched all the beauty of the world’s largest tropical wetland, on the second screen we revealed the crew exploring Honda’s big trail full-capacity, in order to capture those amazing images, all without interrupting their main entertainment.
Driving the audience to a second screen experience allowed us to filter and establish a direct brand conversation with the most engaged viewers (and, therefore, potential buyers), re-targeting them with relevant content that led to our website and even to test-rides.