UI/UX
Saraiva, the largest chain bookstore in Latin America, launched an audiobooks platform that offers subscribers an unlimited number of books through a monthly subscription service. However, research indicated that people did not feel encouraged to access the service, either because consumers doubted that they could good titles among the offerings, or simply because they had never listened to an audiobook.
As a strategy to promote the service, we sent our audiobook collection to the main literary influencers in Brazil, who in total have many thousands of followers. Followers usually watch two videos per week on literary topics, and thanks to the posts by influencers, there were many comments and posts about our collection in various social networks, generating a substantial number of hits on our platform.
We published a video of all our book covers on Instagram. In each post, we included an excerpt from the book. This is a format that enabled the user to learn a bit more about the product and also generated comments from major influencers linked to our profile.
With the strategy generating good results, we decided to offer a gift to our followers through Facebook posts. In each post, we included a code that offered unrestricted access for 30 days. The user simply had to input missing numbers in a combination to activate the account. This format generated many accesses to our platform, and in the process users received the gift of a new experience.
Working with a lean budget, we decided to film and produce the promotional video at the studio of illustrator Sattu Rodrigues, who created the cover art of our collection. In addition to serving as the promotional video, the spot was also used as a 15-second commercial for YouTube, Facebook and Instagram as well.