Mizuno is a brand focused on performance, so it counts on a team of micro-influencers who talk to different audiences. Influencers with up to 50K followers offer the brand a way to communicate its products and technologies directly to the consumer in a clear, instructive way.
In this case, we connected these influencers with the general public at points of sale.
By doing so, we not only differentiate ourselves from the competition but also directly influence the purchase.